Online Gaming Industry Case Study
About the online merchant
A leading micropayment solution for online gaming faces constant and coordinated fraud attacks against their PayPal transactions. The nature of the merchant’s products attracts fraudsters since their high liquidity makes it possible for fraudsters to sell the products at the same value shortly after the attack.
In an attempt to stop fraud, the merchant requires first-time customers to complete passport and ID verification, and sets purchasing limits (in amount spent and frequency of purchases) for both verified and non-verified customers. However, the restrictions set do not avoid fraud attacks totally. What’s even worse: they avoid genuine customers from making frequent, big-ticket purchases. The challenge relies in finding a fraud verification system that protects effectively against attacks and increases revenue growth for all customers at the same time.
The Solution: CashShield
Merchant integrates CashShield to screen PayPal transactions in real-time with the objective of diverting fraudsters from the website and increasing the number of genuine transactions. More importantly, CashShield’s strong expertise allows to remove unnecessary purchasing limits so merchant can accept all first-time and recurrent clients with no additional verification, thus increasing sales and unburdening its employees from executing manual verification.
Reduced chargeback rate
Increased acceptance rate